January Theme: Maru まる

This month, we selected the snacks around a visual aesthetic, which is similar to what we did for August Bokksu's theme of Kuro (Black). However, instead of color, we curated around a very auspicious shape in Japanese culture. Without further ado, I am thrilled to announce this month's theme:

Maru
まる

Maru means “circle” in Japanese and is associated with goodness in Japan. For example, correct answers on tests are marked with a maru (⭕️) while incorrect answers are marked with a batsu (❌). Maru is also the basis for Enso, a traditional Zen Buddhist art that symbolizes enlightenment, strength, and elegance. Enso can be drawn open or closed and conveys different meanings based on its form. Incomplete Enso are associated with wabi-sabi, or the beauty of imperfection, while complete Enso represent perfection. This month, we’ve curated a delicious assortment of maru snacks to help you find enlightenment and beauty in the new year.

I'm also thrilled to concurrently announce sneak peeks for two of the six snacks early for you all to see how delicious and maru they both are!

Baumkuchen
バームクーヘン

Baumkuchen is a German roll cake that was first introduced to Japan in the early 20th century and is now an incredibly popular dessert all over Japan. Baumkuchen literally means “tree cake” in German and gets its namesake from the characteristic rings that resemble tree rings. We’ve included two flavors: Plain and Chocolate.

Ka No Michi
菓の道

Ka No Michi is a Japanese reimagining of a cream cookie sandwich. It is first filled with flavored cream and then baked to perfection. Each bite infuses your mouth with a delicious balance of crispy butter cookie and lightly sweet cream. We’ve included three flavors: Vanilla, Matcha, and Cocoa.

Subscribe now to reserve your January 2017 Bokksu before they sell out like December Bokksu did last month!

Happy Snacking and Happy New Year!