that capture international trends. For example, their Tokyo Apple Butter Financier Cakes mix Japanese apples with a classic French cake. However, in their Hakata location, regional ingredients take center stage. Fukuoka is on the island of Kyushu, Japan's third-largest island. It has rich, fertile soil from millennia of volcanic activity and is home to some of Japan's most famous produce like the world-famous Amaou Strawberry. Known as the "King of Sweetness," the Amaou strawberry features in many of Fuubian's snacks like the Amaou Strawberry Kirara Sandwich Cookie. Other regional products like the Pione "Black Pearl" Grape and Fukuoka Mentaiko (spicy cod roe) are also on the fuubian menu of ingredients.

This use of regional products transforms their snacks into miyagegashi, or "souvenir snacks". Bringing back souvenirs for friends, family, classmates, and coworkers is a big part of Japanese culture, and miyagegashi are a delicious way to bring back something unique from the region you visited. Fuubian's Hakata snacks can't be found outside Fukuoka, and they feature Kyushu ingredients making them a popular choice among travelers. The founder Hisashi Kawagoe established Fuubian in the hopes that it would help people all over Japan and the world appreciate the rural regions more. As he says, "even the smallest towns in Japan have lots of high-quality produce. We try to use these ingredients to promote the regions they come from."

that capture international trends. For example, their Tokyo Apple Butter Financier Cakes mix Japanese apples with a classic French cake. However, in their Hakata location, regional ingredients take center stage. Fukuoka is on the island of Kyushu, Japan's third-largest island. It has rich, fertile soil from millennia of volcanic activity and is home to some of Japan's most famous produce like the world-famous Amaou Strawberry. Known as the "King of Sweetness," the Amaou strawberry features in many of Fuubian's snacks like the Amaou Strawberry Kirara Sandwich Cookie. Other regional products like the Pione "Black Pearl" Grape and Fukuoka Mentaiko (spicy cod roe) are also on the fuubian menu of ingredients.

This use of regional products transforms their snacks into miyagegashi, or "souvenir snacks". Bringing back souvenirs for friends, family, classmates, and coworkers is a big part of Japanese culture, and miyagegashi are a delicious way to bring back something unique from the region you visited. Fuubian's Hakata snacks can't be found outside Fukuoka, and they feature Kyushu ingredients making them a popular choice among travelers. The founder Hisashi Kawagoe established Fuubian in the hopes that it would help people all over Japan and the world appreciate the rural regions more. As he says, "even the smallest towns in Japan have lots of high-quality produce. We try to use these ingredients to promote the regions they come from."